CL4P-TP

Motion Design

Year

'25

Client

SCAD Student Project

Role

Designer, solo

Service

Motion Design

A kinetic typography piece set to Claptrap's introduction from Borderlands 2.

© CL4P-TP

Concept

For a SCAD motion design brief that made type the central focus and ruled out music and lyric videos, I set Claptrap's opening monologue in motion. The goal was to let the type carry his voice, his timing, and the loneliness underneath the jokes.

Reach

I posted the finished video on Instagram, where it reached 283,000 views, 38,000 likes and 5,790 shares.