A Beacon School
Year
'26
Client
Patrick J. Smith
Role
Designer, solo
Service
Logo Design
A Beacon School is a wordmark and merch identity for Patrick J. Smith's dream pop project.
© A Beacon School
Challenge
A Beacon School never had a real visual identity. Patrick keeps the band's visuals restrained so they don't shape how people hear the music, but he wanted something that felt like his own. He tasked me with building it, starting with an "ABS" wordmark that could live on an embroidered dad hat: legible, confident, minimal, and two to three colors on a non-black cap.
Solution
I explored a range of ABS marks, playing with the open counters in the letterforms and pulling from the band's own imagery, then narrowed toward a mark simple enough to hold up in embroidery with a vintage texture left visible. The result gives the band a quiet, recognizable identity that stays out of the music's way.
Pocket Operator Day
julie